Jidienne IbañezProduct Manager at ORABased in Vietnam & Malaysia

Product designer turned product manager.

8+ years across B2B SaaS, web apps and a skincare brand I built and sold. I turn ambiguity into clear product decisions and outcome-driven delivery.

8+years in product and design
RM1Mbrand valuation, founder-built
362GitHub contributions, last 12 months
38projects shipped and documented

What I do

Current focus · 2026 – now

Product

I own how the platform works end to end, from code to customer to revenue.

Roadmap & release sequencing
Flows & specs ready for build
Funnels & post-launch reviews
Platform & business-logic mapping

Core craft · since 2015

Design

Interfaces for complex, data-heavy products, held together by real design systems.

Design systems & component libraries
Data-heavy dashboards
Prototyping
Brand systems

Hands-on

Build

I test decisions in code before handoff, directing AI agents through the build.

Frontend: Next.js, React Native
Supabase: schema, auth, CRUD
AI agents for docs & prototypes
Webflow custom embeds

I like problems where design, data and engineering meet, and where the real answer is in the code, not the slide deck.

On how I work as a product manager at ORA

GitHub · last 12 months

NovDecJanFebMarAprMayJunJulAugSeptOctNov

66 active days · 10-day streak github.com/jdnibanez ↗

Experience

2026 – Now Product Manager ORA Product for three telehealth brands across Singapore, Malaysia and the Philippines. I prototype the storefront, map how the platform really works, and measure every release. ~2×weekly reorder customersAccount hub+9 ptsadd-to-cart → paidBrowse & plan picker+16%average order valueBrowse & plan picker+6.5 ptsadd-to-cart → purchaseCart drawer Early results, 2 to 3 weeks after launch
- Own end-to-end product for three telehealth brands on one shared platform across Singapore, Malaysia and the Philippines: feature specs, release sequencing against market needs, engineering dependencies and operational readiness, and delivery across departments.
- Built the team’s technical source of truth: system architecture, integrations and business rules (pricing, subscriptions, auto-charge, prescription validation), checked against production code.
- Prototyped and shipped core commerce flows (product list, product page, plan picker, cart drawer, checkout, account hub) with Next.js, Tailwind, Builder.io, Claude Code and Cursor.
- Set up release impact monitoring: a funnel for every release and 30-day before/after reviews for major launches, reported to management.
- Ran CMS content audits and cleanup so customer-facing copy matches live business rules.
- Operator in the company’s internal AI program; I use AI agents daily for analysis, documentation and prototyping.
2025 – 2026 Senior Product Designer Twine Designed and shipped Marstella, a live B2B SaaS MVP that turns backend financial and workforce logic into role-scoped dashboards.
- Designed and shipped a live SaaS MVP: a workforce intelligence platform helping HR leaders quantify talent ROI.
- Led end-to-end UX/UI design across SaaS, web-based, multi-division products, ensuring scalable, consistent, and usable experiences.
- Owned user flows and edge cases, turning ambiguous requirements into clear, user-centered solutions.
2023 – 2024 UX UI Designer Twine End-to-end UX/UI for web and SaaS products, plus the component library behind them.
- Designed end-to-end product experiences across discovery, wireframing, prototyping, and high-fidelity UI for web and SaaS products.
- Built and maintained reusable component libraries and design standards, reducing design debt and supporting product scale.
- Collaborated with product and engineering to deliver MVPs and iterative feature releases on schedule.
2018 – 2025 Founder & Managing Director The Mineraw Built a DTC skincare brand from a kitchen side project to an RM1M valuation. Profitable in year one, sold in 2025.
- Founded and scaled a DTC skincare brand end-to-end, defining business requirements, operations, and go-to-market strategy from zero to RM1M valuation.
- Led cross-functional decision-making across product, supply chain, marketing, and e-commerce, translating business objectives into executable plans.
- Managed the full product lifecycle for 10+ SKUs, from formulation requirements and vendor briefs to packaging specs and launch.
Business & product case study Branding & story
2017 – Now Freelance Product Designer Self-employed Websites, brand identities and product design for startups, SMEs and founders.
- Built responsive, performance-optimised websites from concept to launch using Webflow.
- Designed brand identities, logos, social media assets and web experiences for startups, SMEs and founders.
- Managed end-to-end website projects, including UX/UI, visual design, content structure and client handoff.
2014 – 2017 Events & creative design Art Network, X Camp Adventure Where it started: running events for Nestlé, Tourism Malaysia and Aker Solutions, then heading events for GFNY Malaysia and Ipoh Cycle Fest.
- Head of Events at X Camp Adventure: GFNY Malaysia, Ipoh Cycle Fest, Cycle Sendayan and Perak X Games. Also designed the X Park logo.
- Creative Designer at Art Network, after teaching myself graphic design in Photoshop.
- Event Coordinator at Art Network for clients including Nestlé, Tourism Malaysia, Aker Solutions and TNT.